Healthy Directions

healthy directions


Healthy Directions is here to help you find our wide variety of Organic, Gluten Free and Non-Genetically Engineered food choices at Super King Markets!

About to put one of our delicious Healthy Directions items in your cart but then you ask yourself, what does organic, gluten free and non-genetically engineered really mean?

Hold on, here’s the breakdown!



What makes a product organic?

All of our organic food items fulfill the requirements set forth by the FDA, from beginning to end. These foods must be grown by farmers that practice using renewable resources and conserve soil and water to improve environment quality.

  • No conventional pesticides
  • No fertilizers made with synthetic ingredients
  • No sewage sludge
  • No ionized radiation
  • No bioengineering

After all of these requirements are fulfilled, the companies that transport these goods to your favorite Super King Markets locations must be certified as well.



Gluten Free

What is gluten?

Gluten is a naturally occurring protein in grains such as wheat, rye, barley, etc. It gives these food items their shape, strength and texture.

Gluten is commonly found in the following:

      • Breads
      • Cakes
      • Cereals
      • Pastas
      • Wheat
      • Barley

      What does Gluten-Free mean?

      There is no regulation requiring that food items be marked down as gluten-free. However, our products that are labeled gluten-free help inform our customers that are gluten-intolerant due to digestive disorders. 

      Gluten-free food cannot have more than 20 ppm of gluten – the lowest level of gluten that can be detected.

      Food can be gluten free by nature or can be manufactured to become gluten-free. A food item that once contained gluten naturally and was processed to eliminate gluten, can be labeled as gluten-free if it fulfills the 20 ppm requirement.


      Non GMO


      What does genetically engineered mean?

      The terms ‘genetically engineered’ and ‘bioengineered’ mean that modern biotechnology was used to alter the genetic composition of food. The FDA doesn’t require that manufacturers label whether their food is or is not genetically engineered.

      These are some of the most common labels you’ll come across: 

          • “Not bioengineered”
          • “Not genetically engineered”
          • “Not genetically modified through the use of modern biotechnology”
          • “We do not use ingredients that were produced using modern biotechnology”

          Next time you’re in search of these healthier food choices at Super King Markets, just look out for the purple signs with the green leaf.


          Healthy Directions Landing Page